YOU, oh fearless leader of the future (and maybe present).
Are very important.

You will go on to make critical and far-reaching economic, political, and social decisions in your quest to change lives, organizations, and the world. That’s serious stuff.

So, why humor? The late journalist Eric Sevareid said “Next to power without honor, the most dangerous thing in the world is power without humor.” Our goal is to pin you down and not let you leave Stanford without a healthy dose of humanity, humility, and intellectual perspective that only humor can bring,  

This class is about the power (and importance) of humor to make and scale positive change in the world, and also – surprise! – to achieve business objectives, build more effective and innovative organizations, cultivate stronger bonds, and capture more lasting memories. We will explore various aspects of humor creation, reveal insight into what makes people laugh, and provide tools to harness humor safely and effectively in business.  Welcome to your (re)introduction to humor.

About the Course


  • MKTG 346 | Stanford GSB

  • Dates of Class: Spring 2019, Tuesdays from 4/9 till 6/4

  • Time: 3:00 - 5:50 pm PST (Section 1) and 6:00 – 8:50pm PST (Section 2)

  • Location: CoLab (@ the GSB) aka McClelland 101. (unless specified)

  • Questions? Email Naomi Bagdonas (


  • Discover: (Re)discover levity in your stories and life; understand your unique humor style and the styles of others.

  • Play: apply techniques from comedians and play with incorporating levity into otherwise unfunny moments.

  • Lead: embed humor into your leadership style; understand the nuance of how to do this as your status shifts across roles and contexts.

  • Activate: activate humor, using it to create cultures of levity in teams, organizations and in the world